Agrobiodiversity is extensively utilized by both rural and urban populations, with a significant economic value to society. Plant products provide society with a wide range of essential consumer goods, including fruits, housing material, fuelwood, craftwork and traditional medicines. In addition to consumer goods, the plants provide important trade goods, with numerous enterprises dependent on trading plant products. One strategy to enhance the value of plant products and to meet the needs for sustained supply is by `conservation through cultivation'. The sustainable use of plant products can be evaluated by assessing the economics of production, informing people of the implications for commercial cultivation and adoption of a value chains approach.